Honey is a browser extension owned by PayPal following a $4 billion acquisition, has been operating what appears to be a sophisticated scheme that undermines both content creators and consumers. At the heart of the controversy is Honey's practice of overriding affiliate links and replacing them with their own tracking codes, effectively stealing commissions that would otherwise go to content creators and influencers. An investigation done by the YouTuber "MegaLag" uncovered that when users activate the Honey extension, it surreptitiously removes the original affiliate's tracking cookie and substitutes its own, even when it provides no actual value or working coupon codes. This practice has particularly affected content creators like Linus Tech Tips, who promoted Honey extensively before discovering this behavior. Furthermore, the investigation revealed that Honey's claims about finding the best coupon codes are misleading, as the company allows partnering stores to control which codes appear on their platform, potentially limiting consumers' access to better deals. The scope of this issue is substantial, with Honey having sponsored nearly 5,000 videos across approximately 1,000 YouTube channels, accumulating 7.8 billion views. The Better Business Bureau even launched an inquiry into Honey's advertising claims, though the case was dropped after Honey discontinued certain claims. This situation has raised serious concerns about advertising fraud, affiliate fraud, and deceptive business practices in the digital marketplace.