This is very useful, especially with the * wildcard. :-) Maybe that should be a switchable default option.

Update:
I wanted to open bookmarks always in new tabs, didn't realize there's a config option for this. Setting "browser.tabs.loadBookmarksInTabs" seems to do the trick for me. (Now why isn't this a visible option in the config UI?)

(Earlier version of this comment asked for this extension to support this. Not needed, obviously!)