you need to pay nine dollars a year or a one-time purchase of 40 to use. They do not make it clear at all on the download page that you will be required to pay to use it after the free trial. They claim that you can use it for free on 5 websites but the free version does not work in my experience. It works well and I would be willing to pay if the one-time purchase cost less or if they were forthcoming in the price.