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Gary Vaynerchuk (born Gennady Vaynerchuk on November 14th, 1975), (Russian: Геннадий Вайнерчук) is an American entrepreneur, four-time New York Times bestselling author, speaker and internet personality. First known as a leading wine critic who grew his family’s wine business from $3 million to $60 million, Vaynerchuk is best known as a digital marketing and social-media pioneer at the helm of New York-based VaynerMedia and VaynerX.