The plugin is broken. This is NOT like the old Fakespot, you have to go to the reviews and manually keep expanding and sorting the reviews to get the plugin to "collect" reviews. This takes time. The most you can hope to collect is ~500-1000, which isn't complete if the product has like 10,000+ reviews. Despite that, on my system, once I had it collect as many reviews as it could, there was no way to click on "Analyze" - the plugin kept replacing its own window with a popup telling me to navigate to any Amazon product page. There is no way around this; even if you are very fast and click on the "Analyze" button for the plugin, the popup will still replace the plugin control window, and stop the analysis. In short, this plugin was a huge waste of time and in the end did nothing.