While bitcoin is the global killer app for a future digital economy, Lolli is the first killer app for the masses. As more online retailers become obtrusive with pop up ads and personalized marketing (to the level of being freaky), Lolli excels in being a non-obtrusive surprise as one shops online. The extension lights up green and you have the opportunity to opt-into a seamless bitcoin-back experience. As bitcoin promotes personal sovereignty in managing your finances, Lolli promotes personal sovereignty in accumulating more. You are in charge...see the light...you decide...do you want bitcoin back or not? The greatest compliment is that it modifies behaviors by by incentivizing more choices in the marketplace. Where Amazon and Kroger may now feel competitive pressure as we opt into Jet and WalMart. Only Lolli allows you to make these decisions without a bunch of noise, hoops, and hurdles! It’s a sweet as their symbol: 🍭