for common people: ABP version 3+
for somewhat pro or anyone with some knowledge of web codes: ABP version 2.9.1 + Element Hiding Helper version 1.4
Not only 98% of ads will be block, but other areas, bloated boxes and other trending bullcraps can kiss me ass!
addons.mozilla.org/en-US/firefox/addon/adblock-plus/versions/ + addons.mozilla.org/en-US/firefox/addon/elemhidehelper/versions/
don't know if the ABP v2.9.1 & EHH v1.4 would work on Firefox that is beyond version 52.0.2 though.