Privacy Policy
How we handle data for registered players of the browser extension game.

What data does the game collect and use?
Tally (the browser extension and API) stores and uses the following data to create game play for registered players only. Players must opt-in before registering.

Email address - Used to create and secure player data.
Account personalization - Players may personalize their profile with an avatar and/or short phrase. Players are strongly encouraged NOT to enter personal information in these fields.
Page content - Tally stores and uses meta-content (the URL, title, and h1 tags) from web pages players visit to match them to monsters, badges, and other game items. For example, a page like this may yield tags like, `devices, amazon, tiger, kids, dot, echo` that match the Internet of Things monster. We do not store the connection between URLs and player accounts, only the tags.
Game metrics - Tally stores quantitative information about player activity to create in-game achievements. For example, every kilometer a player scrolls can level-up the “Long Distance Scroller Badge,” while the time a player spends on social media websites can increase their “Stalker Badge”.
Game achievements - All game achievements (Attacks, Badges, Disguises earned, Consumables found, Monsters battled, and Trackers blocked) mentioned above are stored to provide data in the leaderboards.
Cookies - The Tally game API stores cookies in order to authenticate player actions.

How do we protect player information?
Security - We transmit all data over a secure connection (HTTPS) and encrypt all passwords using a hashing function with a 128-bit salt.
Can I see the information you have collected?
Information & Access - You can see the data used in the game on your dashboard.
Rectification & Erasure - You can delete all your data and even your account any time on the dashboard
Anonymity - All players are strictly anonymous.

Consent
During the installation process players must opt-in to consent to the collection and use of their information in compliance with this Privacy Policy.
The extension does not collect data from non-registered users.

What information do you share?
Tally collects only the data needed to create the game experience for registered users, and never shares personal information.
The website displays anonymous information on player profiles and leaderboard pages to enhance game play. This may include player avatars and anonymous usernames, as well as quantitative data like current level, total clicks, XP, etc.
The website displays anonymous information to help players understand how marketers use their data to manipulate their behavior. This may include information about potential high scores in marketing segments, as well as game-specific data like Attacks, Badges, Consumables, Disguises, and Monsters.
We do not, and never will, share your data with partners, or sell or use your data for advertising.